Results of Wisconsin Solar Professional Survey 2010

Autonomous Mind Consulting is pleased to present the results of the second annual Wisconsin Solar Professional Survey. The survey, which was conducted from April 8 to 22, offered respondents Wisconsin the opportunity to provide details about their market expectations and customer acquisition practices.

Highlights

Marketing Expectations and Growth

• 86 percent of respondents expect the solar energy market in the United States to grow by more than 10 percent annually during the next 2 to 3 years; 45 percent expect growth to exceed 30 percent annually.
• 74 percent of respondents expect their companies’ revenue to grow by more than 10 percent annually during the next 2 to 3 years; 31 percent expect revenue growth to exceed 30 percent annually.
• 60 percent of respondents believe their companies are likely to increase advertising in the next year
• 55 percent of respondents believe their companies are likely to add at least one new employee in the next year.

Customer Acquisition

• Customer referrals (38 percent) are most commonly identified as the most likely way for customers to learn about respondents’ companies.
• Lack of consumer knowledge about solar energy (26 percent) is most commonly identified as the biggest obstacle to customer acquisition.
• 71 percent of respondents expect that a potential increase in competition in the solar energy industry will moderately or significantly impact their companies’ ability to acquire new customers.

Full Results

For full results and analysis, please view Wisconsin Solar Professional Survey 2010.

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