• Functionality and design specifically tailored to your goals and target audience
• Professional copy based on your input and your existing marketing materials
• Pages, menu systems, contact pages, and other components built according to established best practices
• Assistance with initial administrative tasks such as evaluating and configuring website hosting and related email services
• Common sense search engine optimization (SEO) and support for popular analytical tools such as Google Analytics
• Comprehensive testing and publication
• Optional administration for a flat monthly rate, allowing you to add new content and/or tweak your website to reflect changes in your goals or strategy

• Develop an online identity that reflects your brand and your aspirations as an organization
• Leverage a website designed specifically to support your operational goals
• Coordinate with, and expand upon, your print marketing efforts and personal selling activities
• Increase awareness of your products and services while allowing potential customers, partners, and employees to learn more about them on their own
• Directly communicate with and engage existing customers
• Expand your market and visibility to search engines using common-sense search engine optimization (SEO)
• Enjoy the benefits of outsourcing project management and technical tasks while maintaining executive control over the entire process

Every website development project begins with one or more free consultations during which we evaluate your needs and priorities.

We then use this information to present a detailed project proposal that includes a needs analysis, a proposed project plan, a list of deliverables, a time frame for execution, and an estimated cost. This project plan is your property; you can use it as you see fit, such as to execute the project internally.

Once you approve the project proposal, the project begins officially and will generally follow this process:

1. Develop detailed requirements for your website, including its goals, target audience, content structure, and technical capabilities.
2. Perform a survey of competing websites and those you would like us to use as benchmarks.
3. Develop full mockups of both content structure and design.
4. Develop professional copy, including headers and callouts, product/service descriptions, background about your company, and other website content, based on your input and your existing marketing materials.
5. Build each website page and component according to established best practices.
6. Test and publish your new or redesigned website.

Following publication of your new or redesigned website, we also offer ongoing website administration that can include basic, regular updates to existing pages and text such as publishing articles and press releases, modifying pictures, or making other simple changes to reflect changes in your goals or strategy.

Our website development services are priced to be affordable for small businesses and organizations who need a new or updated online presence but may not have sufficient cash flow for a huge upfront investment.

Although prices vary depending on the project, the typical website development project costs between $1,500 and $5,000. Websites that cost in excess of $5,000 are possible but should be considered only if such a website is required to meet your strategic goals.

Structure

We offer two pricing structures for website development projects. You are free to choose the one that makes the most sense for you.

Flat Fee Project

With Flat Fee Project pricing, you are billed a flat fee for a project as defined in a detailed project proposal. You either pay the full fee at project completion or in a series of installments with the first installment due at project launch.

A flat fee for a given project offers you a known expense for budgeting purposes with no risk of cost overruns. However, it also means iterations are limited (as specifically defined in the project plan and the contract), which means less flexibility to modify the scope of a project as it progresses.

Hourly Project

With Hourly Project pricing, you are billed a fixed hourly rate for project-related activities. The hourly rate is determined in the project proposal and can vary for different types of activities. The proposal also provides an estimated total project cost, but the project can cost more or less depending on its execution.

An hourly rate offers you more flexibility for changing course or working through several versions of a given deliverable. Provided you would like to pay for more hours, you can continue to drive the process and make changes as you see fit.

With Hourly Project pricing, there is the possibility that the project may take less time than anticipated, thereby saving you money. On the other hand, the total cost may end up significantly higher than initially anticipated or budgeted.

Please note: We also offer a flat-rate monthly plan for website administration.